SnapCall Scales Customer Advocacy with Clareefai

Company Overview

SnapCall is an information technology company with 51 to 200 employees.

The company wanted a structured way to identify satisfied customers and turn their positive experiences into reviews, testimonials, case studies, and reference calls.

Challenge

SnapCall relied on ad hoc outreach from customer success managers and account executives whenever an opportunity arose.

The company had no repeatable process for identifying customers who were ready to become advocates.

Customer feedback was not captured in a consistent, reusable format, and there was no centralized tracking of requests or approvals.

Manual outreach produced limited social proof, required significant effort, and left relevant reference customers untapped.

Solution

SnapCall implemented Clareefai with support from its RevOps and Marketing team, while customer success leadership sponsored the rollout.

Clareefai automatically identifies happy customers and prompts them after relevant moments, such as positive support interactions, renewals, and milestones.

The review collection workflow helps generate fresh reviews with limited manual follow-up, while the reference call workflow helps sales quickly find willing customers.

SnapCall also began using use case and video testimonial workflows to create richer proof for marketing and sales.

Results

SnapCall moved from sporadic testimonial and review collection to a steady, predictable flow of fresh customer proof each month.

Customer success and sales teams spend noticeably less time manually chasing customers for quotes and references.

Sales can find a willing reference customer more easily when a prospect requests one on short notice.

In a competitive late-stage deal, Clareefai helped SnapCall identify a relevant advocate and arrange a reference call within a day, helping maintain deal momentum and build prospect confidence.