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B2B SaaS51-200 Verified customer

Meridian Marketing Group gets new hires working immediately

Tomás Silva

Tomás Silva

Meridian Marketing Group

New hires now productive on day one, not week two

Key benefits

  • Day one readiness
  • Nothing forgotten
  • Less IT firefighting
  • Better first impression

How Meridian Marketing Group made new hires productive on day one

Company Overview

Meridian Marketing Group hires around 90 people a year across four offices. Getting a new starter equipped involved IT, facilities, payroll and the hiring manager, coordinated entirely by email.

Challenge

  • Accounts, hardware, building access and payroll were requested separately, and one was regularly forgotten
  • New starters routinely lost their first three to five days waiting on access
  • IT spent the first morning of every start date firefighting instead of preparing
  • Leavers were worse: dormant accounts stayed active for weeks, which our security review flagged twice

Solution

  • One request from the hiring manager fans out into tasks for IT, facilities and payroll simultaneously
  • Access is granted from a role template, so nobody has to remember what a given job needs
  • Brightpath Flow tracks each task to completion and flags anything not done 48 hours before the start date
  • The same workflow runs in reverse for leavers, revoking access on the last day automatically

Results

  • New starters are fully equipped before day one, compared with three to five days of waiting before
  • Forgotten provisioning steps fell from around one in three hires to none
  • Dormant leaver accounts now close on the last working day, which cleared our security finding
  • IT recovered roughly a day a week previously spent on start date firefighting

Customer Testimonial

"Onboarding was never a hard problem, it was a coordination problem, and email is a bad coordination tool. What convinced me was the leaver side. Closing accounts on the last day used to be a promise. Now it happens whether anyone remembers or not."

Tomás Silva, IT Director, Meridian Marketing Group

Key Benefits

  • One request equips a new starter across every team
  • Role templates remove guesswork from access decisions
  • Leaver access revoked automatically on the last day
  • IT freed from recurring start date firefighting

Brightpath Software replaced four separate email chains with one provisioning workflow, so Meridian Marketing Group's new hires start working on their first morning.

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