How Nour Wellness Rotterdam turned members into its main source of new signups

Company Overview

Nour Wellness Rotterdam grew mainly through paid local advertising. Members regularly brought friends but there was no way to track who had referred whom, so nobody was ever thanked or rewarded.

Challenge

• Referrals happened informally and were never tracked, so they could not be encouraged
• Two attempts at a paper referral card scheme collapsed within a month each
• Paid advertising was the only reliable channel and its cost per member kept rising
• Members who did refer friends received nothing, which felt worse the more we thought about it

Solution

• Every member has a personal referral link in Solstice Member App they can share in two taps
• Both the referring member and the new joiner receive a reward automatically on signup
• Referral activity is visible to us, so a member who brings three friends gets a genuine thank you
• Community features give members something worth sharing rather than just a discount code

Results

• Referrals now account for about a third of new members, up from an untracked handful
• Blended cost per acquired member fell by 29 percent
• Referred members retain roughly 40 percent longer than advertising sourced ones
• Paid advertising spend was reduced by a quarter with no drop in growth

Customer Testimonial

"Our members were already doing our marketing for us and we were quietly taking it for granted. Making it trackable was not really about the reward, it was about being able to say thank you to the right person. Referred members also stay much longer, which nobody warned me about."

Aisha Rahman, Owner, Nour Wellness Rotterdam

Key Benefits

• A personal referral link for every member
• Automatic reward for both sides on signup
• Referral activity visible so it can be recognised
• Community features that give members something to share

Solstice Fitness Studios made Nour Wellness Rotterdam's members its most effective and cheapest growth channel, and finally let the studio thank the people doing the work.